Get Ready for More Network Power!

Second-Street-LogoOn August 19th 2014, NimbleCommerce and SecondStreet created a powerful partnership that promises to increase the NimbleNetwork’s breadth and strength by bringing in over 300 successful and established re-sellers and suppliers
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Harness the Power of Network eCommerce

revenue buildingThe most time consuming tasks of running an online store are reaching out to merchants, securing contracts, building offers and getting those offers to drive sales. With the power of the NimbleNetwork, you can eliminate those tasks and still pull in thousands of offers that are ready to go without the cost of an outside sales team.

The NimbleNetwork is a huge resource of offers made available to all Network members. It makes it easy to find the offers that fit your market segment, whether it is a specific city, category or even a specific holiday event.
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Update: eCommerce Launches and Partners

New Website Launches

A lot is happening at NimbleCommerce and we want to share it all with you! Check out these new site launches, designs and offerings and tell us what you think.

livingdeal
LivingDeal knows everyone likes a deal, especially when the deals mean you save on dining, salon visits, trips and more! LivingDeal brings all the best deals of the web right to your inbox.

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eCommerce Multi-Lingual Platform

case study header tuango case study side bar

 

 

tuango-logoOne of the largest offer sites in Canada, Tuango is based in bilingual Montreal. They wanted a bilingual website from just one simple platform, so NimbleCommerce leveraged their flexible Engineer and Development teams to provide just that… and more.

Home-Grown Platform Outgrown

Tuango had built their site in-house to accommodate their French- and English-speaking audience. As their business grew, their home-grown system became difficult to manage and maintain.

Was there a way for Tuango to “speak” both French and English to their audience without the hassle of constant behind-the-scenes translations?
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11 White Hat SEO Strategies For Each Page

hatWe already covered some SEO strategies to implement site-wide, so here are some of my best tips for attaining an ethical white hat SEO on a per page basis…..

Let’s get those pages working for you in 11 Steps!

 1. Head Section Order

Head section should be in the order of Title > Description > Keywords. The search engines use the information within the tags to display your site’s title and description in the correct order for people to see.

2. Title Tag

Keep your title tag between 6 and 12 words. Pack it with top keywords that are also conversational. Think in terms of “ask google.”

3. Description Tag

SERP cut-off in Google is about 160 characters long, including spaces. Ensure that the description is packed with the most important information and keywords that’ll draw people to click on your link for more.
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13 White Hat SEO Tips — Site-Wide

By Foluso Famoyin, Account Manager at NimbleCommerce UK
searchingWouldn’t you like your site to show up on the first page of a search? We are sure you already know that “all it takes” is some effective SEO.

Search engine optimization, or SEO, is a process that makes your website or webpage more visible to search engines so that it shows up in “natural” or ”organic” search results.

And it really is as hard as it sounds.
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eCommerce Marketing Best Practices #5: SEO According to Google’s Hummingbird

By Adam Osbourne, Account Manager at NimbleCommerce UK

eCommerce marketing techniques continue to evolve at a rapid pace. How can you stay on top of the latest trends? In this series (look for eCommerce Marketing Best Practices) we will help you understand some of the emerging trends and the steps you can take to implement them with NimbleCommerce. We’ve covered content marketing, CRO, the newer better way to email-market, Mobile Matters… and finally, it’s time to cover search engine optimization ( which takes most of these other points into account).
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Break Through the GMAIL SPAM Barrier: Top 3 Deliverability Guidelines Plus ONE GREAT Strategy!

By Adam Osbourne, Account Manager at NimbleCommerce UK

gmailpic

Why Care About Gmail?

With 425 million active users worldwide, Gmail is the most widely used webmail tool in the world, according to thisEmail Marketing Reports article (here is a great summary of the report).And the user-base is only growing. Gmail is famous for its strict SPAM protection, which is generally great for users, unless they want to hear about your special offers.
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Update: eCommerce Launches and Partners

By Serena Cavanaugh, Technical Writer at NimbleCommerce

New Website Launches

A lot is happening at NimbleCommerce and we want to share it all with you! Check out these new site launches, designs and offerings and tell us what you think.

troopsaveTroopsave features great offers from top brands that are proud to support members of the United Kingdom Armed Forces and their families.
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eCommerce Marketing Best Practices #4: MOBILE MATTERS

By Adam Osbourne, Account Manager at NimbleCommerce UK
Pew Research

The Mobile Revolution: It’s Really Here. If you don’t believe it, read on… this is our fourth installment of the eCommerce Marketing Best Practices series and it’s all about keeping up with the “Mobile Curve.”

If you don’t think you have to, think again. Here’s why:

Over 50% of Internet traffic now comes from mobile devices, according to John Hall of Influence & Company.
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Break Through the GMAIL SPAM Barrier: 5 Ways to Build Authentication

By Adam Osbourne, Account Manager at NimbleCommerce UK

Gmail logoWhy Care About Gmail?

With 425 million active users worldwide, Gmail is the most widely used webmail tool in the world, according to this Email Marketing Reports article (here is a great summary of the report). And the user-base is only growing. Gmail is famous for its strict SPAM protection, which is generally great for users, unless they want to hear about your special offers.

How do you get around the SPAM factor of Gmail? Our Gmail SPAM Barrier series has already covered  the importance of building and protecting your  IP reputation, and how to leverage GMAIL’s new categories.  Read on for the #3 Best Practice….
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The Most Efficient Way to Source Offers!

By Alice Lee, Account Manager at NimbleCommerce
inventory boxesWe all know that a successful offer generates more revenue, acquires more subscribers and further strengthens brand loyalty.  But that does not mean it’s easy to find a trustworthy merchant with a well-priced offer that is perfect for your area or your customer base.

What’s a Publisher to Do?

Many publishers pay firms to analyze Big Data as a way of measuring the potential of an offer and projecting  its popularity and success. But there are setbacks to this method:
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Break Through the Gmail SPAM Barrier with 3 GMAIL Category Best Practices

By Adam Osbourne, Account Manager at NimbleCommerce UK

Gmail logoWhy Care About Gmail?

With 425 million active users worldwide, Gmail is the most widely used webmail tool in the world, according to this Email Marketing Reports article (here is a great summary of the report). And the user-base is only growing. Gmail is famous for its strict SPAM protection, which is generally great for users, unless they want to hear about your special offers.

How do you get around the SPAM factor of Gmail? You already learned about the importance of IP reputation and how to build it up. Look for our Gmail SPAM Barrier series to read the Top 5 and read on for the #2 Best Practice….
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Update: eCommerce Launches and Partners

By Serena Cavanaugh, Technical Writer at NimbleCommerce

New Website Launches

A lot is happening at NimbleCommerce and we want to share it all with you! Check out these new site launches, their designs and their offerings and tell us what you think.

club metro formatted logo

Launched by Metro US newspapers, Club Metro currently operates in New York, Boston, and Philadelphia offering great deals and coupons for events, travel, beauty, restaurants or retail. Metro US is published in more than 100 major cities across Europe, North & South America and Asia with a Metropolitan audience of more than 18 million daily readers.

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4 Steps to Discovering Your eShop Niche

By Serena Cavanaugh, Technical Writer, NimbleCommerce

So, now that you know about some of our eShop features, you’re thinking of building an eShop on your site….

But where do you start and how do you know which direction to take?

In just four steps, we’ll guide you through the brainstorming process necessary to find and implement your perfect eCommerce niche.

Here’s Why Brainstorming is Important:

  • Knowing what you envision at the start will make the entire process of building your eShop faster and smoother.
  • Get a “Big Picture” design so that later you know what options to utilize when you design your page templates and create your offers.
  • Take this opportunity to review your business and choose the best options for today and for your future growth.

Let’s Start Thinking…
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All About NimbleCommerce eShops

By Deji Damola, Lead Account Manager, NimbleCommerce, Europe

Imagine owning a shop with shelves that almost automatically fill with inventory? You wouldn’t need to hire a clerk to keep those shelves loaded or organized, the products simply appear and the customers simply purchase… and the revenue simply grows.

That’s the concept behind NimbleCommerce eShops, a cloud-based aggregate of top-of-the-line products that feed into your online shop from some of the best-known eCommerce suppliers in the industry.
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Break Through the Gmail SPAM Barrier with 4 IP Reputation Builders

By Adam Osbourne, Senior Account Manager at NimbleCommerce UK
Gmail logo

Why Care About Gmail?

With 425 million active users worldwide, Gmail is the most widely used webmail tool in the world, according to this Email Marketing Reports article (read a summary here). And the user-base is only growing. Gmail is famous for its strict SPAM protection, which is generally great for users, unless they want to hear about your special offers.

How do you get around the SPAM factor of Gmail? We’ll show you the top 5 ways to steer clear of the Gmail SPAM barrier — look for our Gmail SPAM Barrier series to read the Top Five and read on  for the #1 Best Practice….
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Case Study: NimbleNetwork Increases Revenue

By Kaily Weir, NimbleCommerce Senior Account Manager and
Dennis Sim, NimbleCommerce Technical Account Manager Slide1
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Your Offer-Sourcing Brainstorm – Top 10

SKU PicBy Serena Cavanaugh, NimbleCommerce Technical Writer, Courtesy of the NimbleCommerce Account Management Team

A challenging part of any e-Commerce operation is not only building your inventory, but also keeping it stocked. and we gave them less than one minute to do it.

No pressure, guys, right?

Here are their answers in no particular order:

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eCommerce Marketing Best Practices #3 :Email Marketing Campaigns for 2014

By Adam Osbourne, Account Manager at NimbleCommerce, UK

eConsultancy Chart  Company ratings of marketing techThis is our third installment for our eCommerce Marketing Best Practices. This week, we are covering email marketing…. When used correctly, email is still a powerful tool in the eCommerce Marketing toolbox – in fact, you may be surprised at some of the statistics we unearthed, like those in the chart, provided by eConsultancy, where email marketing still holds up to 68% of the most effective marketing according to businesses.
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Welcoming WagJag to NimbleCommerce!

By Serena Cavanaugh, NimbleCommerce Technical Writer

WagJag

This week we are proud to announce that one of Canada’s most popular online deal communities, WagJag, has migrated to the NimbleCommerce platform. WagJag is owned by Metroland Media Group, Ontario’s largest and most successful community newspaper publisher.

Read all about it in the official press release.

 

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Best Practices For Abandoned Cart Recovery Emails

By Jenn Shyu, NimbleCommerce Senior Account Manager

add to cart

In our previous posts, we shared some industry stats on Abandoned Carts – a whopping 68% of shopping carts are abandoned. On the bright side, a full 20% of those can be recovered with a follow up email. SeeWhy conducted a study in 2012, which found that eventual conversion comes from an email two out of three times….
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When TV Product Placement Met Online Shopping: The Love Story of the 21st Century

By Ka Fung Koo, NimbleCommerce Lead Account Manager

 Treasured Television

TV has long been cherished by Americans. Its programs have entered and – in some cases – become part of the National Consciousness. Beyond entertaining, TV has taught, influenced and nurtured generations of youth.

The introduction of the TV (and economies of scale) ushered in a new era of advertising: an intense combination of sight, sound and placement created an unparalleled ability to reach directly into the homes of families across the nation.

Sponsors. Commercials. Super Bowl Ads. The right advertising could make a household name overnight.
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eCommerce Marketing Best Practices: #2 Leverage Conversion Rate Optimization

By Adam Osbourne, NimbleCommerce Account Manager

 Welcome to our second post of the eCommerce Marketing Best Practices Series. This series will help you understand some of the emerging eCommerce marketing trends and the steps you can take to implement them with NimbleCommerce. This post is all about Conversion Rate Optimization, or CRO.
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eCommerce Marketing Best Practices: #1 Content Marketing

By Adam Osbourne, Account Manager at NimbleCommerce, UK

eCommerce marketing techniques continue to evolve at a rapid pace. How can you stay on top of the latest trends?

In this series (look for eCommerce Marketing Best Practices) we will help you understand some of the emerging trends and the steps you can take to implement them with NimbleCommerce.

Our research on digital marketing trends indicated that right at the top of the industry’s list is Content Marketing.
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Top Five Ways to Prevent Cart Abandonment

By Serena Cavanaugh, NimbleCommerce Technical Writer

 

From our previous post, you already know that nearly 68% of eCommerce shopping carts are abandoned at checkout. You also know the most effective way to recapture that lost revenue. But wouldn’t you like to learn how to prevent carts from being abandoned altogether? From the chart below, you can see the top reasons customers say they abandon their online carts at checkout. We can look at some of those reasons to work out solutions that will help increase the likeliness of a completed order. Here are our Top 5!
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More than Half Your Business – Abandoned!

And The Best Way to Recapture It.
By Serena Cavanaugh, NimbleCommerce Technical Writer

Did you know that 67.89% of eCommerce shopping carts are abandoned at checkout? This means that on average less than half of the shoppers who browse your site and fill a cart actually make purchases. This is an average based on several reports gathered by Baynard Institute.

It can be debilitating to think of all the time and energy devoted to sourcing inventory, marketing inventory and even displaying inventory, to see that same inventory left behind in a cart at the end of the day.

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Publishers Need to Offer More to Lure Advertisers Back

The local publishing business is rapidly changing as the digital age erodes traditional relationships between publisher, reader, and advertiser. Publishers need more than just a robust user base to sustain their businesses, and must work harder than ever to strike a balance between two very different sets of customers: readers and advertisers.

Local publishers really need to begin focusing more time and energy on courting the local advertisers who had long relied on print ads in papers for marketing but have since moved on to spend a greater percentage of their advertising dollars online. Until recently, advertisers were often taken for granted as newspaper revenue, since they really needed local publishers to spread the word about their businesses.
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Update Advertising Options to Boost Sales

The time has come for the newspaper and media companies to help themselves and their sales departments drive more revenue at a higher rate. Year after year, it has become increasingly difficult for sales to lure businesses into spending their dollars on display advertising thanks, in large part, to the performance marketing opportunities.

Many advertisers have lost sight of the place where their market is most easily found, the hyperlocal news space. According to the National Newspaper Association (NAA), local newspapers (those with a daily circulation of 15k or less) are highly popular and important sources of information for communities across the nation, with 69% of respondents reporting that “newspapers provided valuable local shopping and advertising information.”
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NimbleCommerce Launches Analyzer — an Intelligent Merchant Discovery Software for Sourcing Local Offers

NimbleCommerce Launches Analyzer — an Intelligent Merchant Discovery Software for Sourcing Local Offers

NimbleCommerce Analyzer leverages Big Data to help publishers locate potential merchants, forecast revenue for deals, and shorten the deal sourcing sales cycle.

SANTA CLARA, Calif. – March 26, 2013 –NimbleCommerce, a leading enterprise offers and promotions platform, today announced the NimbleCommerce Analyzer, a solution that enables deal publishers to predict future sales for a deal and suggests which merchants to target within a specific location to maximize digital revenue.
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It’s Not the End. It’s The Start of a New Chapter

This past week there has been a deluge of articles and analysts pointing to the firing of Groupon’s CEO, Andrew Mason, as a sign that the sky is falling on the daily deal industry. Contrary to that forecasting, this latest milestone in the industry serves as the closing of one chapter and the beginning of the next.

One of the most popular criticisms of the daily deal industry is that it relies on too large a workforce to ensure a deep inventory of deals in all the markets they serve. Analysts have argued that this type of organizational structure is inherently limiting and there is a point at which daily deal websites will no longer be able to maintain themselves. Livingsocial’s recent downsize and Groupon’s less than stellar performance are proof of this. Yet that does not mean that the industry, as a whole, is either unsustainable or on a downward spiral. In fact, it is quite the contrary.
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Restaurants and Entertainment: Cooking up an Offer that Works

Now that you’ve decided it is time to test the waters of the group buying market and want to create an offer for your business, ask yourself, “What is it that makes the ideal offer? Is it a huge discount? Or a combination of many different variables?”

There is no simple recipe for creating the ideal offer and finding the perfect balance of deal and ROI is like cooking by taste, it will be different for every business every time. First think of your offer’s goal. For some, the objective is immediate foot traffic, for others it’s building up the leaner days, or maybe it’s driving website traffic. Find your goal and grow from there.
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Ad Sales Declining: Newspapers Must Find New Revenue Sources. Part 2

In Part 1 of this article, we discussed The World Association of Newspapers and News Publishers (WAN-IFRA) annual World Press Trends report, and the dramatic decline in advertising revenue for newspapers both online and in print.

Publishers are having an increasingly difficult time finding a way to monetize their subscriber base as they contend with advertisers willing only to pay rock bottom prices as well as diminishing print subscriptions. The most appalling aspect of the study is that 40% of the world’s digital audience reads their newspapers online, and despite a HUGE volume of traffic driven through news sites it is nearly impossible for papers to reap the benefit.
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How Mobile Will Affect Publishers and Advertising in 2013

A recent study by Latitude, Next-Gen Retail: Mobile & Beyond, shows that smartphones and tablets are leading the charge into the future of e-commerce. About 85% of respondents report that being able to shop on mobile devices increases the likelihood of actually making a purchase. It’s clear that mobile shopping is helping consumers to feel more educated about the products they wish to buy and the companies selling.

As smartphones and tablets become more ubiquitous, consumers are increasingly comfortable with the security and convenience provided by the mobile shopping experience. No matter how small or large your business is, it, is important to take a look at mobile commerce (m-commerce) over the next year to find ways to make it work for you.
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Ad Sales Declining: Newspapers Must Find New Revenue Sources Part 1

The World Association of Newspapers and News Publishers (WAN-IFRA) released its annual World Press Trends report detailing the status of the world’s newspaper industry. Despite a 4.7% growth in global circulation since 2007, there has been a 25% decrease in advertising revenue during the same five years.

Most interesting is the fact that North America accounts for 72% of the global decline in newspaper advertising revenue as more readers turn toward digital media and companies struggle to find a way to monetize their evolving customer base.
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