eCommerce Marketing Best Practices #3 :Email Marketing Campaigns for 2014

By Adam Osbourne, Account Manager at NimbleCommerce, UK This is our third installment for our eCommerce Marketing Best Practices. This week, we are covering email marketing…. When used correctly, email is still a powerful tool in the eCommerce Marketing toolbox – in fact, you may be surprised at some of the statistics we unearthed, like those in the chart, provided by eConsultancy, where email marketing still holds up to 68% of the most effective marketing according to businesses. Don’t be …

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Welcoming WagJag to NimbleCommerce!

This week we are proud to announce that one of Canada’s most popular online deal communities, WagJag, has migrated to the NimbleCommerce platform. WagJag is owned by Metroland Media Group, Ontario’s largest and most successful community newspaper publisher. Read all about it in the official press release.  

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Best Practices For Abandoned Cart Recovery Emails

By Jenn Shyu, NimbleCommerce Senior Account Manager In our previous posts, we shared some industry stats on Abandoned Carts – a whopping 68% of shopping carts are abandoned. On the bright side, a full 20% of those can be recovered with a follow up email. SeeWhy conducted a study in 2012, which found that eventual conversion comes from an email two out of three times…. So your recovery email campaigns warrant some planning, thinking and prioritizing. You need to know, …

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When TV Product Placement Met Online Shopping: The Love Story of the 21st Century

By Ka Fung Koo, NimbleCommerce Lead Account Manager  Treasured Television TV has long been cherished by Americans. Its programs have entered and – in some cases – become part of the National Consciousness. Beyond entertaining, TV has taught, influenced and nurtured generations of youth. The introduction of the TV (and economies of scale) ushered in a new era of advertising: an intense combination of sight, sound and placement created an unparalleled ability to reach directly into the homes of families …

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eCommerce Marketing Best Practices: #2 Leverage Conversion Rate Optimization

By Adam Osbourne, NimbleCommerce Account Manager  Welcome to our second post of the eCommerce Marketing Best Practices Series. This series will help you understand some of the emerging eCommerce marketing trends and the steps you can take to implement them with NimbleCommerce. This post is all about Conversion Rate Optimization, or CRO. What is Conversion Rate Optimization? Conversion Rate is the percentage of visitors to a site who complete the goal of the site owner. The goal: convert passive site …

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eCommerce Marketing Best Practices: #1 Content Marketing

By Adam Osbourne, Account Manager at NimbleCommerce, UK eCommerce marketing techniques continue to evolve at a rapid pace. How can you stay on top of the latest trends? In this series (look for eCommerce Marketing Best Practices) we will help you understand some of the emerging trends and the steps you can take to implement them with NimbleCommerce. Our research on digital marketing trends indicated that right at the top of the industry’s list is Content Marketing. What Exactly is …

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Top Five Ways to Prevent Cart Abandonment

From our previous post, you already know that nearly 68% of eCommerce shopping carts are abandoned at checkout. You also know the most effective way to recapture that lost revenue. But wouldn’t you like to learn how to prevent carts from being abandoned altogether? From the chart below, you can see the top reasons customers say they abandon their online carts at checkout. We can look at some of those reasons to work out solutions that will help increase the …

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More than Half Your Business – Abandoned!

And The Best Way to Recapture It. Did you know that 67.89% of eCommerce shopping carts are abandoned at checkout? This means that on average less than half of the shoppers who browse your site and fill a cart actually make purchases. This is an average based on several reports gathered by Baynard Institute. It can be debilitating to think of all the time and energy devoted to sourcing inventory, marketing inventory and even displaying inventory, to see that same inventory left …

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Publishers Need to Offer More to Lure Advertisers Back

In the past, the rationale for local publications was that quality content was the lynchpin — great editorial ensured the larger volume of readers that advertisers wanted to reach: better coverage of local news led to more subscribers, which led to more advertisers. It was a cyclical process, and the ads virtually sold themselves. Unfortunately this thought process has left many publications in the ice age of advertising, and they need to begin offering more.

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Update Advertising Options to Boost Sales

The time has come for the newspaper and media companies to help themselves and their sales
departments drive more revenue at a higher rate. Year after year, it has become increasingly difficult for sales to lure businesses into spending their dollars on display advertising thanks, in large part, to the performance marketing opportunities.

Many advertisers have lost sight of the place where their market is most easily found, the hyperlocal news space. According to the National Newspaper Association (NAA), local newspapers (those with a daily circulation of 15k or less) are highly popular and important sources of information for communities across the nation, with 69% of respondents reporting that “newspapers provided valuable local shopping and advertising information.”

Given these types of statistics, it makes sense for businesses to advertise within the local media sphere.
Media companies must re-establish how they treat advertisers and local merchants and find more
enticing ways to help them market and promote their businesses, in turn, strengthening the relationship.

Publishers need to cultivate a teamwork strategy of not only providing advertising space but also
offering a means of active promotion for advertisers beyond the scope of simple banner ads. Below are
a few potential avenues to facilitate this process:

Coupons:
Leveraging online coupons is a great way to provide advertisers with a greater ROI for their marketing
dollars. Publishers can offer online coupons as a more stable method of increasing their bottom line,
opening their business up to service providers and other advertisers that are not very likely to succeed
as a daily deal. With coupons, advertisers can track how many people download or print each coupon
as well as have a steadier pace of customers.

Deals:
Local media is the most logical seller of daily deals. They already have sales teams in place who
have a relationship with local merchants, and they have a very loyal database of local consumers who
can benefit from the offering of deals. Publishers who have already made inroads into the daily deal
marketplace have seen fantastic results despite the recent negative press encompassing the deal space.

Analytics:
Publishers that are offering more detailed analytics on the ads on their sites are seeing increased advertising, and are having an easier time selling space to businesses. SMBs who are weary of advertising with their local publishers can’t afford to ignore actionable data on their existing and potential customers. Publishers who offer coupon marketplaces, deals, and contests have such data at their finger tips, ultimately making it easier to advertise on their sites.

When local media companies make web ads available to their print advertisers is it intrinsically opens the door to much more active form of advertising which in turn increases the value of the publisher with their readership.

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