eCommerce Customer Support Trend Alert

customer service
Customer Service is moving more and more towards the self-service model. This year alone has seen a 12% rise in web-based self-service, an industry that grew from $600 million in 2011 to $1 billion in 2012.

Behind the Trend: The Internet Way.

What’s behind this trend? The internet itself. Why ask for help when you can “ask Google?” That’s the expectation of today’s tech-savvy and independent internet users. Imagine how much more this applies to online shoppers, who choose the impersonal, clerk-free way to shop.

The very nature of the internet is autonomous and self-reliant, so self-help fits right into that model.


 72% of customers try to find answers themselves.

75% of surveyed consumers said they would prefer to use online support

45% of online shoppers abandon online purchases if they can’t find answers quickly.


Get the Skinny on Self-Service

Infographic via ZenDesk

How You Benefit

Happy Agents:

Self service alleviates your Customer Support Agents from the often repetitive basic questions. They will have more time and patience to handle issues that really do require an agent to resolve.

Happy Customers:

With answers at their fingertips, customers will naturally be happier. But when they do need to contact support, they’ll be in touch with representatives who are more readily available and more eager to help.

More Revenue:

It goes without saying that happier customers means more revenue for you, but just in case you need some hard numbers to support this concept:


Loyal customers are worth 10X their first purchase.
Source: White House Office of Consumer Affairs

You are 60-70% more likely to sell to an existing customer than to a new customer.
Source: Marketing Metrics


Steps to Satisfactory Self-Service

1. Create a Quality FAQ

Think like your customer and create a Frequently Asked Questions page. Provide well-written and comprehensive answers.

2. Make It Easy

Have links to your FAQ everywhere: the header, the footer, somewhere during the checkout flow, just in case a question comes up for a customer as they are checking out.

Make Customer Support Contact info readily available too. Whether you use a phone number, live chat, or a contact form to submit, make sure your customers can find it wherever they are on your site.

3. Implement Auto-Respond

For common questions, create an auto-respond message for faster turn-around.

4. Track Requests

Be sure to track complaints so you can be aware of trends and patterns and make changes to your service/system. Customer complaints are really feedback that can help you make a better product/service.

5. Don’t Overlook Tech Support

Every good customer support service needs a tech support system to back it up.


You will only hear from 4% of your dissatisfied customers.
Source: “Understanding Customers” by Ruby Newell-Legner

91% of them will never come back.
Source: “Understanding Customers” by Ruby Newell-Legner


6. Think about Supplementing with Customer Support Services

NimbleCommerce has partnered with 24-7 In Touch, a customer support team ready to service the customers of our clients.

About 24-7 In Touch

  • Offer Support Worldwide
  • Clients such as Walmart, Netflix, PBS, Orbitz, 1-800 Flowers, Subway and Wendy’s
  • Email Support
  • Basic Email Response Templates Available
  • Custom Contact Us Page & Form
  • Hours M-F 9am-9pm EST

“Resolve a complaint in the customer’s favor and
they will do business with you again 70% of the time.” ~ Lee Resources


What You Can Count On:

  • 48 hour maximum response time: Currently, your customers submit questions via an online Contact form. They receive a response typically within 12 hours, but no more than 48 hours.
  • Tracking: Requests are automatically tracked to ensure resolution.
  • Knowledgeable: the team is well-trained by NimbleCommerce Account Managers with access to our internal knowledge base.

So, give your customers what they want before they leave your sight, or site: Self-Service Support.

 

 

 

Read More

6 Best Practices for Writing that Killer Subject Line

By Adam Osbourne, Senior Account Manager & Kevin Wray, Senior Vice President, Global Sales

subject line image

Why Subject Lines Matter

It has everything to do with the flooded inbox. The average email user receives 65 emails per day according to Pingdom’s web-wide study last year. Your subject line for marketing emails, then, needs to be eye-catching enough to finesse a pause during the quick subject line scan that we all employ to get through the inbox deluge.

Increasing the challenge at hand is Gmail’s unsubscribe link. This link, placed right below the subject line, allows Gmail’s 425 million users to unsubscribe from your email without even opening it.

Bottom line: now, more than ever, email marketers need to get the subject line right.

After all, what is the point of creating a great campaign if nobody is going to see it?

#1 Keep it Short

Headlines, movie titles and book titles are memorable when they are short and snappy. The same rule applies to email subject lines. Keep it short.

A recent study by Mail Chimp took a look at over 200 million emails to analyze the relationship between subject lines and open rates. The first recommendation of the study? Keep the subject under 50 characters. With inboxes generally only showing the first 40-60 characters, a subject line cut short can be the deciding factor between opening and deleting your email.

#2 Catch the Mobile Wave

The view of the subject line is even smaller on a mobile device This fact is even more pertinent when coupled with this statistic reported by VB News: people read 65% of all their emails from their phone first.

So, take the mobile first design approach. This VB News article sums it up:

“Email open rates for commercial emails have surged since email-reading began shifting toward mobile devices. Thinking mobile-first for email, especially for brands, agencies, and marketers, is absolutely essential.” 

#3 Be Wary of SPAM Words

Did you know that 69% of email users mark emails as spam based on the subject line alone?

That’s after your email makes it through the automatic SPAM filter.

Email providers assign black marks to “spam words” in both the subject line and the body of email. While not all emails that use spam words will end up in the spam folder, it turns out that users are just as sensitive as the filters in place. Use the wrong words and you risk getting marked as SPAM from your own subscribers and registered users!

Avoid phrases such as

  • free
  • act now
  • open immediately
  • help
  • % off

Read the Mail Chimp Article that goes over these words in detail!

Frequent use of them will build black marks against your IP, harm its reputation and increase the chances of your email being delivered to the SPAM folder, either automatically or because of user-irritation.

Don’t risk it; choose your words carefully.

Other Ways to Beat SPAM Filters

  • Monitor your email provider’s list of spam words regularly.
  • Avoid using special characters such as #,^ or %. While good for Twitter and Instagram, they are not looked upon favorably by email providers.
  • Read our Break the GMAIL Barrier Series.
  • Use correct capitalization in subject lines and avoid ALL CAPS. Not only do SPAM filters dislike caps, but readers also find it offensive.

YES: £59 return ticket to Paris on Eurostar 

NO: EUROSTAR TICKET TO PARIS ONLY £59


 

#4 Wordsmith It

The subject line is the window through which customers first see your content. Polish it up and make it an interesting view.

  • Convey a sense of urgency that encourages open and click-through without delay. If you have deadlines or expiration dates, use them.
  • Be precise about what’s inside.

YES: Enjoy holiday comfort food, wine and Yorkshire scenery £32 –  offer ends tonight.

NO: LAST CHANCE for Great Holiday Experience. BUY NOW!


  • Use wit and humor. A casual tone in your subject line helps you come across as engaging and personal. You can also use wit to build motivation and pique imagination.

COMMON:  Bed-and Breakfast in Cambridge for only £150 per night! 

 TRY: Get engaged, revive an affair, or escape from the law in Cambridge. £150.


Most e-commerce sites tend to use the “common” approach, but do consider adding a little mystery or humor, and more people will open the package to see what is inside. If you are unsure of how risqué or silly you can get, conduct A-B tests with a few hundred users before blasting it out to the entire database.

#5 Personalization

One of the easiest ways to get customers to open your email is to make your subject line relevant to them. Include the subscriber’s location and interests in the subject line if and when you have them. If you know your subscribers name, you can add a variable to your subject line to display this for an extra personal touch.

#6 Keep it Relevant to Content

Subject lines must absolutely relate to the content of the email. Do not employ bait and switch tactics with subject lines. Staying consistent and relevant is not only essential to brand integrity, but also is necessary to comply with the CAN-SPAM act of 2003.

With 84% of 18-34 year olds using a preview pane in their inbox, you should ensure that the top half of the email (at least) relates to the content of the subject line. Follow this rule to avoid creating distrust in your subscribers in the long run and to avoid being quickly marked as SPAM in the short run.

What are  your Best Practices for subject lines!

Kevin has managed our sales, marketing and partnership relationships since joining NimbleCommerce in 2009. As the Senior Vice President and Director of Global Sales, he brings a wealth of knowledge to our team with over 20 years of experience in e-commerce and online monetization. When not working, Kevin can be found practicing his golf swing or on the ski slopes.

Read More

ReferLocal Powers Up in the Network

When NimbleCommerce partnered with ReferLocal this July, we knew it would power up the NimbleNetwork for all our publishers. Less than 1 month after launch, ReferLocal did not disappoint. One outstanding offer hit the Network with resounding results. The offer is available now, so check it out!*
power up

Amazing Results


Sales: In just 8 days, the offer sold nearly 4,000 vouchers generating nearly $100,000 in sales!

Customer Engagement: nearly 3,000 customers pushed the “Buy Now” button in a little over a week.

Network Power: In 5 days, one reseller alone on the Network sold over $5,000 gross.


The Psychology of an Outstanding Offer

ReferLocal specializes in outstanding offers from local businesses. But what makes an offer outstanding? And why is this offer such a huge success?

casino offer

Here’s Why:

The offer starts with a buffet dinner for two and ends with a slot machine credit… but for would-be buyers, it’s more than just a great deal. Anything pre-packaged eases the stress points of the purchase process on three main fronts: the price, the simplicity, and the creativity.

  • Inclusive Price: This Harvard School of Business article suggests that one simple price leads purchasers to focus on the main benefit rather than the details. More than one benefit with only one price is a way to bank on this psychology.
  • Pre-Packaged Simplicity: Guesswork and planning can be stressful. This offer combines two experiences, dinner and gambling. Like the dinner and movie concept, the outing itself is planned. The newer a consumer is to a concept (whether it be a new destination or a new hobby) the more relief they find in the pre-packaging. This does not only apply to outings, but all sorts of products too. Think: craft kits and all-inclusive resorts. Remove the extra work and all one needs to do is push GO, or in this case, “buy now”.
  • Open-Ended Creativity: Sure it’s pre-packaged, but the beauty of this offer is it’s also an open-ended invitation to a fun-filled getaway. One evening, or a whole weekend? Let your customers choose. This kind of offer suits both the spontaneous and the planners acting simply as a starting point to endless possibilities.

If you have an outstanding offer, we don’t want you to miss your opportunity to place it on the Network to power up your sales. The Network works both ways, so start powering up!

*Available to purchase now and available for NimbleCommerce East Coast Publishers to publish. Call your Account Manager now!

Read More

Merchandising for eCommerce

Color Themed MerchandisingWe’ve all walked into an outlet store where the array of products available is downright overwhelming. Rows of clearance items stacked on shelves, or disorderly clothes hung haphazardly on the racks creates mayhem in our minds.

The thrill of the search, although stimulating to some, can be a major deterrent to others, no matter how great the cost-savings. Which is why the discovery process has to be enjoyable… and good merchandising is the key.
Read more

Read More

Get Ready for More Network Power!

Second-Street-LogoOn August 19th 2014, NimbleCommerce and SecondStreet created a powerful partnership that promises to increase the NimbleNetwork’s breadth and strength by bringing in over 300 successful and established re-sellers and suppliers
Read more

Read More

Harness the Power of Network eCommerce

revenue buildingThe most time consuming tasks of running an online store are reaching out to merchants, securing contracts, building offers and getting those offers to drive sales. With the power of the NimbleNetwork, you can eliminate those tasks and still pull in thousands of offers that are ready to go without the cost of an outside sales team.

The NimbleNetwork is a huge resource of offers made available to all Network members. It makes it easy to find the offers that fit your market segment, whether it is a specific city, category or even a specific holiday event.
Read more

Read More

Update: eCommerce Launches and Partners

New Website Launches

A lot is happening at NimbleCommerce and we want to share it all with you! Check out these new site launches, designs and offerings and tell us what you think.

livingdeal
LivingDeal knows everyone likes a deal, especially when the deals mean you save on dining, salon visits, trips and more! LivingDeal brings all the best deals of the web right to your inbox.

Read more

Read More

eCommerce Multi-Lingual Platform

case study header tuango case study side bar

 

 

tuango-logoOne of the largest offer sites in Canada, Tuango is based in bilingual Montreal. They wanted a bilingual website from just one simple platform, so NimbleCommerce leveraged their flexible Engineer and Development teams to provide just that… and more.

Home-Grown Platform Outgrown

Tuango had built their site in-house to accommodate their French- and English-speaking audience. As their business grew, their home-grown system became difficult to manage and maintain.

Was there a way for Tuango to “speak” both French and English to their audience without the hassle of constant behind-the-scenes translations?
Read more

Read More

11 White Hat SEO Strategies For Each Page

hatWe already covered some SEO strategies to implement site-wide, so here are some of my best tips for attaining an ethical white hat SEO on a per page basis…..

Let’s get those pages working for you in 11 Steps!

 1. Head Section Order

Head section should be in the order of Title > Description > Keywords. The search engines use the information within the tags to display your site’s title and description in the correct order for people to see.

2. Title Tag

Keep your title tag between 6 and 12 words. Pack it with top keywords that are also conversational. Think in terms of “ask google.”

3. Description Tag

SERP cut-off in Google is about 160 characters long, including spaces. Ensure that the description is packed with the most important information and keywords that’ll draw people to click on your link for more.
Read more

Read More

13 White Hat SEO Tips — Site-Wide

By Foluso Famoyin, Account Manager at NimbleCommerce UK
searchingWouldn’t you like your site to show up on the first page of a search? We are sure you already know that “all it takes” is some effective SEO.

Search engine optimization, or SEO, is a process that makes your website or webpage more visible to search engines so that it shows up in “natural” or ”organic” search results.

And it really is as hard as it sounds.
Read more

Read More

eCommerce Marketing Best Practices #5: SEO According to Google’s Hummingbird

By Adam Osbourne, Account Manager at NimbleCommerce UK

eCommerce marketing techniques continue to evolve at a rapid pace. How can you stay on top of the latest trends? In this series (look for eCommerce Marketing Best Practices) we will help you understand some of the emerging trends and the steps you can take to implement them with NimbleCommerce. We’ve covered content marketing, CRO, the newer better way to email-market, Mobile Matters… and finally, it’s time to cover search engine optimization ( which takes most of these other points into account).
Read more

Read More

Break Through the GMAIL SPAM Barrier: Top 3 Deliverability Guidelines Plus ONE GREAT Strategy!

By Adam Osbourne, Account Manager at NimbleCommerce UK

gmailpic

Why Care About Gmail?

With 425 million active users worldwide, Gmail is the most widely used webmail tool in the world, according to thisEmail Marketing Reports article (here is a great summary of the report).And the user-base is only growing. Gmail is famous for its strict SPAM protection, which is generally great for users, unless they want to hear about your special offers.
Read more

Read More

Update: eCommerce Launches and Partners

By Serena Cavanaugh, Technical Writer at NimbleCommerce

New Website Launches

A lot is happening at NimbleCommerce and we want to share it all with you! Check out these new site launches, designs and offerings and tell us what you think.

troopsaveTroopsave features great offers from top brands that are proud to support members of the United Kingdom Armed Forces and their families.
Read more

Read More

eCommerce Marketing Best Practices #4: MOBILE MATTERS

By Adam Osbourne, Account Manager at NimbleCommerce UK
Pew Research

The Mobile Revolution: It’s Really Here. If you don’t believe it, read on… this is our fourth installment of the eCommerce Marketing Best Practices series and it’s all about keeping up with the “Mobile Curve.”

If you don’t think you have to, think again. Here’s why:

Over 50% of Internet traffic now comes from mobile devices, according to John Hall of Influence & Company.
Read more

Read More

Break Through the GMAIL SPAM Barrier: 5 Ways to Build Authentication

By Adam Osbourne, Account Manager at NimbleCommerce UK

Gmail logoWhy Care About Gmail?

With 425 million active users worldwide, Gmail is the most widely used webmail tool in the world, according to this Email Marketing Reports article (here is a great summary of the report). And the user-base is only growing. Gmail is famous for its strict SPAM protection, which is generally great for users, unless they want to hear about your special offers.

How do you get around the SPAM factor of Gmail? Our Gmail SPAM Barrier series has already covered  the importance of building and protecting your  IP reputation, and how to leverage GMAIL’s new categories.  Read on for the #3 Best Practice….
Read more

Read More

The Most Efficient Way to Source Offers!

By Alice Lee, Account Manager at NimbleCommerce
inventory boxesWe all know that a successful offer generates more revenue, acquires more subscribers and further strengthens brand loyalty.  But that does not mean it’s easy to find a trustworthy merchant with a well-priced offer that is perfect for your area or your customer base.

What’s a Publisher to Do?

Many publishers pay firms to analyze Big Data as a way of measuring the potential of an offer and projecting  its popularity and success. But there are setbacks to this method:
Read more

Read More

Break Through the Gmail SPAM Barrier with 3 GMAIL Category Best Practices

By Adam Osbourne, Account Manager at NimbleCommerce UK

Gmail logoWhy Care About Gmail?

With 425 million active users worldwide, Gmail is the most widely used webmail tool in the world, according to this Email Marketing Reports article (here is a great summary of the report). And the user-base is only growing. Gmail is famous for its strict SPAM protection, which is generally great for users, unless they want to hear about your special offers.

How do you get around the SPAM factor of Gmail? You already learned about the importance of IP reputation and how to build it up. Look for our Gmail SPAM Barrier series to read the Top 5 and read on for the #2 Best Practice….
Read more

Read More

Update: eCommerce Launches and Partners

By Serena Cavanaugh, Technical Writer at NimbleCommerce

New Website Launches

A lot is happening at NimbleCommerce and we want to share it all with you! Check out these new site launches, their designs and their offerings and tell us what you think.

club metro formatted logo

Launched by Metro US newspapers, Club Metro currently operates in New York, Boston, and Philadelphia offering great deals and coupons for events, travel, beauty, restaurants or retail. Metro US is published in more than 100 major cities across Europe, North & South America and Asia with a Metropolitan audience of more than 18 million daily readers.

Read more

Read More

4 Steps to Discovering Your eShop Niche

By Serena Cavanaugh, Technical Writer, NimbleCommerce

So, now that you know about some of our eShop features, you’re thinking of building an eShop on your site….

But where do you start and how do you know which direction to take?

In just four steps, we’ll guide you through the brainstorming process necessary to find and implement your perfect eCommerce niche.

Here’s Why Brainstorming is Important:

  • Knowing what you envision at the start will make the entire process of building your eShop faster and smoother.
  • Get a “Big Picture” design so that later you know what options to utilize when you design your page templates and create your offers.
  • Take this opportunity to review your business and choose the best options for today and for your future growth.

Let’s Start Thinking…
Read more

Read More

All About NimbleCommerce eShops

By Deji Damola, Lead Account Manager, NimbleCommerce, Europe

Imagine owning a shop with shelves that almost automatically fill with inventory? You wouldn’t need to hire a clerk to keep those shelves loaded or organized, the products simply appear and the customers simply purchase… and the revenue simply grows.

That’s the concept behind NimbleCommerce eShops, a cloud-based aggregate of top-of-the-line products that feed into your online shop from some of the best-known eCommerce suppliers in the industry.
Read more

Read More

Break Through the Gmail SPAM Barrier with 4 IP Reputation Builders

By Adam Osbourne, Senior Account Manager at NimbleCommerce UK
Gmail logo

Why Care About Gmail?

With 425 million active users worldwide, Gmail is the most widely used webmail tool in the world, according to this Email Marketing Reports article (read a summary here). And the user-base is only growing. Gmail is famous for its strict SPAM protection, which is generally great for users, unless they want to hear about your special offers.

How do you get around the SPAM factor of Gmail? We’ll show you the top 5 ways to steer clear of the Gmail SPAM barrier — look for our Gmail SPAM Barrier series to read the Top Five and read on  for the #1 Best Practice….
Read more

Read More

Case Study: NimbleNetwork Increases Revenue

By Kaily Weir, NimbleCommerce Senior Account Manager and
Dennis Sim, NimbleCommerce Technical Account Manager Slide1
Read more

Read More

Your Offer-Sourcing Brainstorm – Top 10

SKU PicBy Serena Cavanaugh, NimbleCommerce Technical Writer, Courtesy of the NimbleCommerce Account Management Team

A challenging part of any e-Commerce operation is not only building your inventory, but also keeping it stocked. and we gave them less than one minute to do it.

No pressure, guys, right?

Here are their answers in no particular order:

Read more

Read More

eCommerce Marketing Best Practices #3 :Email Marketing Campaigns for 2014

By Adam Osbourne, Account Manager at NimbleCommerce, UK

eConsultancy Chart  Company ratings of marketing techThis is our third installment for our eCommerce Marketing Best Practices. This week, we are covering email marketing…. When used correctly, email is still a powerful tool in the eCommerce Marketing toolbox – in fact, you may be surprised at some of the statistics we unearthed, like those in the chart, provided by eConsultancy, where email marketing still holds up to 68% of the most effective marketing according to businesses.
Read more

Read More

Welcoming WagJag to NimbleCommerce!

By Serena Cavanaugh, NimbleCommerce Technical Writer

WagJag

This week we are proud to announce that one of Canada’s most popular online deal communities, WagJag, has migrated to the NimbleCommerce platform. WagJag is owned by Metroland Media Group, Ontario’s largest and most successful community newspaper publisher.

Read all about it in the official press release.

 

Read More

Best Practices For Abandoned Cart Recovery Emails

By Jenn Shyu, NimbleCommerce Senior Account Manager

add to cart

In our previous posts, we shared some industry stats on Abandoned Carts – a whopping 68% of shopping carts are abandoned. On the bright side, a full 20% of those can be recovered with a follow up email. SeeWhy conducted a study in 2012, which found that eventual conversion comes from an email two out of three times….
Read more

Read More

When TV Product Placement Met Online Shopping: The Love Story of the 21st Century

By Ka Fung Koo, NimbleCommerce Lead Account Manager

 Treasured Television

TV has long been cherished by Americans. Its programs have entered and – in some cases – become part of the National Consciousness. Beyond entertaining, TV has taught, influenced and nurtured generations of youth.

The introduction of the TV (and economies of scale) ushered in a new era of advertising: an intense combination of sight, sound and placement created an unparalleled ability to reach directly into the homes of families across the nation.

Sponsors. Commercials. Super Bowl Ads. The right advertising could make a household name overnight.
Read more

Read More

eCommerce Marketing Best Practices: #2 Leverage Conversion Rate Optimization

By Adam Osbourne, NimbleCommerce Account Manager

 Welcome to our second post of the eCommerce Marketing Best Practices Series. This series will help you understand some of the emerging eCommerce marketing trends and the steps you can take to implement them with NimbleCommerce. This post is all about Conversion Rate Optimization, or CRO.
Read more

Read More

eCommerce Marketing Best Practices: #1 Content Marketing

By Adam Osbourne, Account Manager at NimbleCommerce, UK

eCommerce marketing techniques continue to evolve at a rapid pace. How can you stay on top of the latest trends?

In this series (look for eCommerce Marketing Best Practices) we will help you understand some of the emerging trends and the steps you can take to implement them with NimbleCommerce.

Our research on digital marketing trends indicated that right at the top of the industry’s list is Content Marketing.
Read more

Read More

Top Five Ways to Prevent Cart Abandonment

By Serena Cavanaugh, NimbleCommerce Technical Writer

 

From our previous post, you already know that nearly 68% of eCommerce shopping carts are abandoned at checkout. You also know the most effective way to recapture that lost revenue. But wouldn’t you like to learn how to prevent carts from being abandoned altogether? From the chart below, you can see the top reasons customers say they abandon their online carts at checkout. We can look at some of those reasons to work out solutions that will help increase the likeliness of a completed order. Here are our Top 5!
Read more

Read More

More than Half Your Business – Abandoned!

And The Best Way to Recapture It.
By Serena Cavanaugh, NimbleCommerce Technical Writer

Did you know that 67.89% of eCommerce shopping carts are abandoned at checkout? This means that on average less than half of the shoppers who browse your site and fill a cart actually make purchases. This is an average based on several reports gathered by Baynard Institute.

It can be debilitating to think of all the time and energy devoted to sourcing inventory, marketing inventory and even displaying inventory, to see that same inventory left behind in a cart at the end of the day.

Read more

Read More

Publishers Need to Offer More to Lure Advertisers Back

The local publishing business is rapidly changing as the digital age erodes traditional relationships between publisher, reader, and advertiser. Publishers need more than just a robust user base to sustain their businesses, and must work harder than ever to strike a balance between two very different sets of customers: readers and advertisers.

Local publishers really need to begin focusing more time and energy on courting the local advertisers who had long relied on print ads in papers for marketing but have since moved on to spend a greater percentage of their advertising dollars online. Until recently, advertisers were often taken for granted as newspaper revenue, since they really needed local publishers to spread the word about their businesses.
Read more

Read More

Update Advertising Options to Boost Sales

The time has come for the newspaper and media companies to help themselves and their sales departments drive more revenue at a higher rate. Year after year, it has become increasingly difficult for sales to lure businesses into spending their dollars on display advertising thanks, in large part, to the performance marketing opportunities.

Many advertisers have lost sight of the place where their market is most easily found, the hyperlocal news space. According to the National Newspaper Association (NAA), local newspapers (those with a daily circulation of 15k or less) are highly popular and important sources of information for communities across the nation, with 69% of respondents reporting that “newspapers provided valuable local shopping and advertising information.”
Read more

Read More

NimbleCommerce Launches Analyzer — an Intelligent Merchant Discovery Software for Sourcing Local Offers

NimbleCommerce Launches Analyzer — an Intelligent Merchant Discovery Software for Sourcing Local Offers

NimbleCommerce Analyzer leverages Big Data to help publishers locate potential merchants, forecast revenue for deals, and shorten the deal sourcing sales cycle.

SANTA CLARA, Calif. – March 26, 2013 –NimbleCommerce, a leading enterprise offers and promotions platform, today announced the NimbleCommerce Analyzer, a solution that enables deal publishers to predict future sales for a deal and suggests which merchants to target within a specific location to maximize digital revenue.
Read more

Read More

It’s Not the End. It’s The Start of a New Chapter

This past week there has been a deluge of articles and analysts pointing to the firing of Groupon’s CEO, Andrew Mason, as a sign that the sky is falling on the daily deal industry. Contrary to that forecasting, this latest milestone in the industry serves as the closing of one chapter and the beginning of the next.

One of the most popular criticisms of the daily deal industry is that it relies on too large a workforce to ensure a deep inventory of deals in all the markets they serve. Analysts have argued that this type of organizational structure is inherently limiting and there is a point at which daily deal websites will no longer be able to maintain themselves. Livingsocial’s recent downsize and Groupon’s less than stellar performance are proof of this. Yet that does not mean that the industry, as a whole, is either unsustainable or on a downward spiral. In fact, it is quite the contrary.
Read more

Read More