Harness the Power of Network eCommerce

The most time consuming tasks of running an online store are reaching out to merchants, securing contracts, building offers and getting those offers to drive sales. With the power of the NimbleNetwork, you can eliminate those tasks and still pull in thousands of offers that are ready to go without the cost of an outside sales team. The NimbleNetwork is a huge resource of offers made available to all Network members. It makes it easy to find the offers that …

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Update: eCommerce Launches and Partners

New Website Launches A lot is happening at NimbleCommerce and we want to share it all with you! Check out these new site launches, designs and offerings and tell us what you think. LivingDeal knows everyone likes a deal, especially when the deals mean you save on dining, salon visits, trips and more! LivingDeal brings all the best deals of the web right to your inbox.   ReferLocal  is a member-only platform featuring exclusive deals and offers from local businesses. …

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eCommerce Multi-Lingual Platform

    One of the largest offer sites in Canada, Tuango is based in bilingual Montreal. They wanted a bilingual website from just one simple platform, so NimbleCommerce leveraged their flexible Engineer and Development teams to provide just that… and more. Home-Grown Platform Outgrown Tuango had built their site in-house to accommodate their French- and English-speaking audience. As their business grew, their home-grown system became difficult to manage and maintain. Was there a way for Tuango to “speak” both French …

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11 White Hat SEO Strategies For Each Page

We already covered some SEO strategies to implement site-wide, so here are some of my best tips for attaining an ethical white hat SEO on a per page basis….. Let’s get those pages working for you in 11 Steps!  1. Head Section Order Head section should be in the order of Title > Description > Keywords. The search engines use the information within the tags to display your site’s title and description in the correct order for people to see. 2. …

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13 White Hat SEO Tips — Site-Wide

By Foluso Famoyin, Account Manager at NimbleCommerce UK Wouldn’t you like your site to show up on the first page of a search? We are sure you already know that “all it takes” is some effective SEO. Search engine optimization, or SEO, is a process that makes your website or webpage more visible to search engines so that it shows up in “natural” or ”organic” search results. And it really is as hard as it sounds. With all the competition …

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eCommerce Marketing Best Practices #5: SEO According to Google’s Hummingbird

By Adam Osbourne, Account Manager at NimbleCommerce UK eCommerce marketing techniques continue to evolve at a rapid pace. How can you stay on top of the latest trends? In this series (look for eCommerce Marketing Best Practices) we will help you understand some of the emerging trends and the steps you can take to implement them with NimbleCommerce. We’ve covered content marketing, CRO, the newer better way to email-market, Mobile Matters… and finally, it’s time to cover search engine optimization …

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Break Through the GMAIL SPAM Barrier: Top 3 Deliverability Guidelines Plus ONE GREAT Strategy!

By Adam Osbourne, Account Manager at NimbleCommerce UK Why Care About Gmail? With 425 million active users worldwide, Gmail is the most widely used webmail tool in the world, according to thisEmail Marketing Reports article (here is a great summary of the report).And the user-base is only growing. Gmail is famous for its strict SPAM protection, which is generally great for users, unless they want to hear about your special offers. How do you get around the SPAM factor of …

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Update: eCommerce Launches and Partners

By Serena Cavanaugh, Technical Writer at NimbleCommerce New Website Launches A lot is happening at NimbleCommerce and we want to share it all with you! Check out these new site launches, designs and offerings and tell us what you think. Troopsave features great offers from top brands that are proud to support members of the United Kingdom Armed Forces and their families. Ticketon is the one-stop source for tickets to the hottest Hispanic events nationwide. Great savings on premium seating …

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eCommerce Marketing Best Practices #4: MOBILE MATTERS

By Adam Osbourne, Account Manager at NimbleCommerce UK The Mobile Revolution: It’s Really Here. If you don’t believe it, read on… this is our fourth installment of the eCommerce Marketing Best Practices series and it’s all about keeping up with the “Mobile Curve.” If you don’t think you have to, think again. Here’s why: Over 50% of Internet traffic now comes from mobile devices, according to John Hall of Influence & Company. Over 75% of 18-29 year olds who have a mobile …

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Break Through the GMAIL SPAM Barrier: 5 Ways to Build Authentication

By Adam Osbourne, Account Manager at NimbleCommerce UK Why Care About Gmail? With 425 million active users worldwide, Gmail is the most widely used webmail tool in the world, according to this Email Marketing Reports article (here is a great summary of the report). And the user-base is only growing. Gmail is famous for its strict SPAM protection, which is generally great for users, unless they want to hear about your special offers. How do you get around the SPAM factor of Gmail? …

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The Most Efficient Way to Source Offers!

By Alice Lee, Account Manager at NimbleCommerce We all know that a successful offer generates more revenue, acquires more subscribers and further strengthens brand loyalty.  But that does not mean it’s easy to find a trustworthy merchant with a well-priced offer that is perfect for your area or your customer base. What’s a Publisher to Do? Many publishers pay firms to analyze Big Data as a way of measuring the potential of an offer and projecting  its popularity and success. …

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Break Through the Gmail SPAM Barrier with 3 GMAIL Category Best Practices

By Adam Osbourne, Account Manager at NimbleCommerce UK Why Care About Gmail? With 425 million active users worldwide, Gmail is the most widely used webmail tool in the world, according to this Email Marketing Reports article (here is a great summary of the report). And the user-base is only growing. Gmail is famous for its strict SPAM protection, which is generally great for users, unless they want to hear about your special offers. How do you get around the SPAM factor of Gmail? …

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Update: eCommerce Launches and Partners

By Serena Cavanaugh, Technical Writer at NimbleCommerce New Website Launches A lot is happening at NimbleCommerce and we want to share it all with you! Check out these new site launches, their designs and their offerings and tell us what you think. Launched by Metro US newspapers, Club Metro currently operates in New York, Boston, and Philadelphia offering great deals and coupons for events, travel, beauty, restaurants or retail. Metro US is published in more than 100 major cities across …

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4 Steps to Discovering Your eShop Niche

By Serena Cavanaugh, Technical Writer, NimbleCommerce So, now that you know about some of our eShop features, you’re thinking of building an eShop on your site…. But where do you start and how do you know which direction to take? In just four steps, we’ll guide you through the brainstorming process necessary to find and implement your perfect eCommerce niche. Here’s Why Brainstorming is Important: Knowing what you envision at the start will make the entire process of building your …

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All About NimbleCommerce eShops

By Deji Damola, Lead Account Manager, NimbleCommerce, Europe Imagine owning a shop with shelves that almost automatically fill with inventory? You wouldn’t need to hire a clerk to keep those shelves loaded or organized, the products simply appear and the customers simply purchase… and the revenue simply grows. That’s the concept behind NimbleCommerce eShops, a cloud-based aggregate of top-of-the-line products that feed into your online shop from some of the best-known eCommerce suppliers in the industry. Who Does What? We’ve streamlined the …

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Break Through the Gmail SPAM Barrier with 4 IP Reputation Builders

By Adam Osbourne, Senior Account Manager at NimbleCommerce UK Why Care About Gmail? With 425 million active users worldwide, Gmail is the most widely used webmail tool in the world, according to this Email Marketing Reports article (read a summary here). And the user-base is only growing. Gmail is famous for its strict SPAM protection, which is generally great for users, unless they want to hear about your special offers. How do you get around the SPAM factor of Gmail? We’ll show …

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Case Study: NimbleNetwork Increases Revenue

By Kaily Weir, NimbleCommerce Senior Account Manager and Dennis Sim, NimbleCommerce Technical Account Manager Dennis has been with NimbleCommerce since 2010. He lives and breathes the everyday “whoo-hoo!!” moments with his team. When not in the office, he continues his life-long journey of finding the perfect guacamole and bacon recipe.

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Your Offer-Sourcing Brainstorm – Top 10

By Serena Cavanaugh, NimbleCommerce Technical Writer, Courtesy of the NimbleCommerce Account Management Team A challenging part of any e-Commerce operation is not only building your inventory, but also keeping it stocked. and we gave them less than one minute to do it. No pressure, guys, right? Here are their answers in no particular order:   #1.    Discover offers through the NimbleNetwork where you can connect with premium suppliers and other publishers. #2.    Think Big: approach a national product or brand. …

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eCommerce Marketing Best Practices #3 :Email Marketing Campaigns for 2014

By Adam Osbourne, Account Manager at NimbleCommerce, UK This is our third installment for our eCommerce Marketing Best Practices. This week, we are covering email marketing…. When used correctly, email is still a powerful tool in the eCommerce Marketing toolbox – in fact, you may be surprised at some of the statistics we unearthed, like those in the chart, provided by eConsultancy, where email marketing still holds up to 68% of the most effective marketing according to businesses. Don’t be …

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Welcoming WagJag to NimbleCommerce!

By Serena Cavanaugh, NimbleCommerce Technical Writer This week we are proud to announce that one of Canada’s most popular online deal communities, WagJag, has migrated to the NimbleCommerce platform. WagJag is owned by Metroland Media Group, Ontario’s largest and most successful community newspaper publisher. Read all about it in the official press release.  

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Best Practices For Abandoned Cart Recovery Emails

By Jenn Shyu, NimbleCommerce Senior Account Manager In our previous posts, we shared some industry stats on Abandoned Carts – a whopping 68% of shopping carts are abandoned. On the bright side, a full 20% of those can be recovered with a follow up email. SeeWhy conducted a study in 2012, which found that eventual conversion comes from an email two out of three times…. So your recovery email campaigns warrant some planning, thinking and prioritizing. You need to know, …

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When TV Product Placement Met Online Shopping: The Love Story of the 21st Century

By Ka Fung Koo, NimbleCommerce Lead Account Manager  Treasured Television TV has long been cherished by Americans. Its programs have entered and – in some cases – become part of the National Consciousness. Beyond entertaining, TV has taught, influenced and nurtured generations of youth. The introduction of the TV (and economies of scale) ushered in a new era of advertising: an intense combination of sight, sound and placement created an unparalleled ability to reach directly into the homes of families …

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eCommerce Marketing Best Practices: #2 Leverage Conversion Rate Optimization

By Adam Osbourne, NimbleCommerce Account Manager  Welcome to our second post of the eCommerce Marketing Best Practices Series. This series will help you understand some of the emerging eCommerce marketing trends and the steps you can take to implement them with NimbleCommerce. This post is all about Conversion Rate Optimization, or CRO. What is Conversion Rate Optimization? Conversion Rate is the percentage of visitors to a site who complete the goal of the site owner. The goal: convert passive site …

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eCommerce Marketing Best Practices: #1 Content Marketing

By Adam Osbourne, Account Manager at NimbleCommerce, UK eCommerce marketing techniques continue to evolve at a rapid pace. How can you stay on top of the latest trends? In this series (look for eCommerce Marketing Best Practices) we will help you understand some of the emerging trends and the steps you can take to implement them with NimbleCommerce. Our research on digital marketing trends indicated that right at the top of the industry’s list is Content Marketing. What Exactly is …

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Top Five Ways to Prevent Cart Abandonment

By Serena Cavanaugh, NimbleCommerce Technical Writer   From our previous post, you already know that nearly 68% of eCommerce shopping carts are abandoned at checkout. You also know the most effective way to recapture that lost revenue. But wouldn’t you like to learn how to prevent carts from being abandoned altogether? From the chart below, you can see the top reasons customers say they abandon their online carts at checkout. We can look at some of those reasons to work …

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More than Half Your Business – Abandoned!

And The Best Way to Recapture It. By Serena Cavanaugh, NimbleCommerce Technical Writer Did you know that 67.89% of eCommerce shopping carts are abandoned at checkout? This means that on average less than half of the shoppers who browse your site and fill a cart actually make purchases. This is an average based on several reports gathered by Baynard Institute. It can be debilitating to think of all the time and energy devoted to sourcing inventory, marketing inventory and even displaying inventory, …

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Publishers Need to Offer More to Lure Advertisers Back

In the past, the rationale for local publications was that quality content was the lynchpin — great editorial ensured the larger volume of readers that advertisers wanted to reach: better coverage of local news led to more subscribers, which led to more advertisers. It was a cyclical process, and the ads virtually sold themselves. Unfortunately this thought process has left many publications in the ice age of advertising, and they need to begin offering more.

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Update Advertising Options to Boost Sales

The time has come for the newspaper and media companies to help themselves and their sales
departments drive more revenue at a higher rate. Year after year, it has become increasingly difficult for sales to lure businesses into spending their dollars on display advertising thanks, in large part, to the performance marketing opportunities.

Many advertisers have lost sight of the place where their market is most easily found, the hyperlocal news space. According to the National Newspaper Association (NAA), local newspapers (those with a daily circulation of 15k or less) are highly popular and important sources of information for communities across the nation, with 69% of respondents reporting that “newspapers provided valuable local shopping and advertising information.”

Given these types of statistics, it makes sense for businesses to advertise within the local media sphere.
Media companies must re-establish how they treat advertisers and local merchants and find more
enticing ways to help them market and promote their businesses, in turn, strengthening the relationship.

Publishers need to cultivate a teamwork strategy of not only providing advertising space but also
offering a means of active promotion for advertisers beyond the scope of simple banner ads. Below are
a few potential avenues to facilitate this process:

Coupons:
Leveraging online coupons is a great way to provide advertisers with a greater ROI for their marketing
dollars. Publishers can offer online coupons as a more stable method of increasing their bottom line,
opening their business up to service providers and other advertisers that are not very likely to succeed
as a daily deal. With coupons, advertisers can track how many people download or print each coupon
as well as have a steadier pace of customers.

Deals:
Local media is the most logical seller of daily deals. They already have sales teams in place who
have a relationship with local merchants, and they have a very loyal database of local consumers who
can benefit from the offering of deals. Publishers who have already made inroads into the daily deal
marketplace have seen fantastic results despite the recent negative press encompassing the deal space.

Analytics:
Publishers that are offering more detailed analytics on the ads on their sites are seeing increased advertising, and are having an easier time selling space to businesses. SMBs who are weary of advertising with their local publishers can’t afford to ignore actionable data on their existing and potential customers. Publishers who offer coupon marketplaces, deals, and contests have such data at their finger tips, ultimately making it easier to advertise on their sites.

When local media companies make web ads available to their print advertisers is it intrinsically opens the door to much more active form of advertising which in turn increases the value of the publisher with their readership.

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NimbleCommerce Launches Analyzer — an Intelligent Merchant Discovery Software for Sourcing Local Offers

NimbleCommerce Analyzer leverages Big Data to help publishers locate potential merchants, forecast revenue for deals, and shorten the deal sourcing sales cycle.

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It’s Not the End. It’s The Start of a New Chapter

This past week there has been a deluge of articles and analysts pointing to the firing of Groupon’s CEO, Andrew Mason, as a sign that the sky is falling on the daily deal industry. Contrary to that forecasting, this latest milestone in the industry serves as the closing of one chapter and the beginning of the next.

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Restaurants and Entertainment: Cooking up an Offer that Works

Now that you’ve decided it is time to test the waters of the group buying market and want to create an offer for your business, ask yourself, “What is it that makes the ideal offer? Is it a huge discount? Or a combination of many different variables?”

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Ad Sales Declining: Newspapers Must Find New Revenue Sources. Part 2

The most appalling aspect of the study is that 40% of the world’s digital audience reads their newspapers online, and despite a HUGE volume of traffic driven through news sites it is nearly impossible for papers to reap the benefit.

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How Mobile Will Affect Publishers and Advertising in 2013

A recent study reported that 72% of smartphone users are utilizing their phone to locate stores, events, or other content before they visit locations. If they can’t take a look at your site and what you offer through their phone, then you are leaving money on the table.

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Ad Sales Declining: Newspapers Must Find New Revenue Sources Part 1

The World Association of Newspapers and News Publishers (WAN-IFRA) released its annual World Press Trends report detailing the status of the world’s newspaper industry. Despite a 4.7% growth in global circulation since 2007, there has been a 25% decrease in advertising revenue during the same five years.

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Say Goodbye to Paper Vouchers: Digital Deal Redemption in 2013

As the daily deal marketplace matures, the options available for deal redemption are rapidly adjusting to the immediacy of modern culture. What began as a print and carry industry is quickly evolving to include other, more sophisticated means of delivery.

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